Portfolio

• Started with a unique concept of Paid-Sampling of Nestea at High street areas. Achieved highest contacts of the TG.
• Market share analysis for Maggi Noodles & Ketchup thru wholesale market study.
• Sampling at MT outlets for Nescafe, Alpino Chocolate, Maggi Oats, Maggi Soup & Nestea Sales increased by 27%.

• Campaign Objective : Right Practices in Construction targeting Masons.
• Media Solution : Radio, OOH, Activation & PR.

Achievements :

• Vans & Duration : 17 Vans for 2 Months
• Group Meets : 750 +
• Masons & Contractors Engaged : 18000 +
• Towns Covered : 1500 +
• Construction Sites : 6000 +
• Market Activities : 3000 +
• PR Articles : 150 +

• Campaign Theme : "Joy Of Shopping" by creating bonding with the TG.
• Media Solution : Radio, OOH, Magazine, Cinema & Activation.
• On Ground Support : RWA, Corporate Engagement, HH Penetration.
• Post activity conversion increased by 47%.

• On ground campaign integrated with movie Dhoom-3.
• Activity involved call center, booking & distribution of movie tickets for dealers & Cinema campaign supported with off-screen engagement.

• Designed & Executed FSU giving the festive look of Diwali.

• Touch based more that 4 Lac Consumers in 30 days between 125 outlets.
• Conversion increased by 27%.
• Sales up by 21%.

• Initiated multi-city school campaign, targeting more than a lac of students.
• Campaign was directed towards educating the students about the USP of the brand, which provides a unique blend of electrolyte energy & refreshing taste of fruits .

• Award Ceremony was ideated & executed with professional performances giving local flavor to the entire award night.
• Young Architects were rewarded for excellence in designing.

• Innovatively integrated the brand USP thru boxing bout, by engaging & gratifying the dealers, painters, contractors & consumers.
• Achieved highest sales in the region for the category.

• IFD is initiative of Smithers Oasis US, the most trusted name in floral industry & accredited to "Instituto Mexicano Technico Floral" Mexico.
• First of its kind in India - Brand offering professional education in Floral Management.
• Media Solution : Radio, OOH, PR, Cinema & Activation.
• On Ground Support : Website Management, Digital Penetration, Corporate activation, Creative & Concepts.
• Post Campaign the brand recall was highest amongst the TG & consumer acquisition was 71% post launch in India.

• Initiated Sales driven campaign for Maggi Noodles & Magic-e-masala by communicating the brand promise thru engaging the TG.

Achievements

• Consumers Targeted : 2,50,000 +
• Days : 500 +
• Towns Covered : 2000 +
• Region : MP, CG, Maharashtra & Gujrat
• Students : 75000 +

• Corporate Activation : Achieved Sales conversion of 37% Shared consumer insight, for the most trusted brand offering quality products.
• Brand Visibility: Covered 2 Lac Sq Feet Space in GT outlets.

• Initiated D2D campaign in east zone, targeting SEC B & C households.
• Achieved robust conversion by educating the TG & creating awareness about the USP of the brand on more than a lac HH's.

• Initiated PR campaigns in multiple cities about product offering of Birla White, there by generating humongous ad value & creating brand salience.

• Launch of QSR with celebs.
• Décor & set-up with entertainment for families.

• Covered more than 750 Outlets across 4 cities.
• Sampled 3 Lacs + consumers.

• Trained 50000+ Painters & Contractors in a 3 months training program.

• Exclusive screening of IPL matches for the top bankers.
• Ideated & executed the project by creating stadium look-N-feel.

• Initiated Market Research project for cream bell (one of the fastest growing ice-cream brand in India).
• The research involved understanding the market potential of the dairy products & its sales orientation in various markets.

• Display Audit for Retail Theatre, Vizi & Base display amongst the retailers.
• Covered 1000+ outlets.

• Reached more than 75000+ consumers in 3 months activity by Education & sales enhancement drive.
• Sales increased by 21%.